Customer acquisition is one of the most important functions for any business. Attracting new customers is the lifeblood of any successful venture. However, in order to be profitable, companies need to limit the amount of money they spend to onboard new clients. They...
A business idea is a plan on how a product or service can be exchanged for financial gain. An existing business idea can be transformed through innovation to give it an advantage over competitors. The business world is dynamic, and companies need to provide solutions...
There are all kinds of leaders and each of them has a different approach. Regardless of their leadership style, there will always be a complicated array of personality traits that collectively define them. Not all bosses are true leaders. Just because someone is in a...
The spread of Covid-19 has forced us to change the way we do everything, including how we perform our jobs on a day to day basis. Even as cities start to open up, it’s becoming obvious that some things won’t return to the “normal” ways and that...
In a business world driven by data, most businesses realize statistical analysis is important. The word statistical analysis creates fear in people, which has led to an increased demand and statisticians during the past decade. Professional statisticians organize and...
It’s often been said that “it’s not about how you start; it’s about how you finish.” While that certainly sounds encouraging, it can be stress inducing when you’re discussing end of the year sales goals within your company....
There are unique changes in digital marketing trends for 2020. Although the rapid advancement of technology continues, there is pushback on increased digitization of the interactions between consumers and brands. This is especially the case pertaining to automation as...
Traditional American images and ideals around leadership have predominantly followed a top-down model, most often exemplified by a pyramid-shaped corporate structure. In the 1970’s and 80’s, however, the world began to be heavily influenced by the wildly...
Ineffective management can have a negative impact on everything from productivity to workplace morale. Business owners, executives and supervisors who fail to grasp the basic guidelines pertaining to effective management could be faced with an uphill battle....
A good bottom line is the byproduct of a good company culture. As much as profit and loss statements have a direct impact on your company’s long term well being, and maintaining a good company culture is every bit as important. Many business leaders are...
