In today’s competitive market, it may seem harder for small businesses to succeed. However, with the rise of the internet and social media, large businesses are not the only ones who are in a position of power. With the right strategies and strong work ethic, small businesses can act five times their size and dominate the market. Here’s how you do it.
Create an Online Presence
If you are a small business, it is even more important for your company to have a thorough, effective website that can reach customers. With a website that is professionally designed with a series of testimonials and easy-to-understand FAQs and services, your business will be ahead of the game. If you regularly update your website by having an active blog that has strong SEO, you will not only stay in a favorable position in Google, more potential customers will know of your business.
Be Active on Social Media
Create a social media profile that is reflective of your business. Do not discriminate against different platforms. Embrace all of them, including LinkedIn, Facebook, Twitter, Instagram, Pinterest, TikTok, etc. and research each one to know how to reach the maximum consumers on each respective platform. No matter the age demographic of your potential customer, it is essential to make a presence for your business across different social media channels so you can expand your reach. For example, if you upload videos on TikTok, a 15-year-old girl might share the video with her mother who may be the main buyer in the household. In addition, by being intelligent and strategic about what you post on each platform, you will be building a brand, which can lead to larger sales later on.
Run Facebook Ads
As a small business, you should invest in Facebook Ads. Fortunately, since these ads are enormously underpriced, you don’t have to compete with the big advertising budget of a large business that is not fully invested in social media. You can take advantage of these ads and reach your target demographic. While larger businesses focus on more traditional forms of advertising, such as TV or radio, you can capitalize on more current, effective strategies.
When a business has more than one location, it is definitely perceived as being a larger company. An easy way to set this up is to have your mail sent to one specific location instead of your headquarters. You could either sign up for an office-sharing program or open a P.O. Box. By having a different destination for your mail, it will also allow you to better streamline your processes.